For one of my final college assignments, I was tasked with designing a campaign focused on social change. The assignment allowed me the freedom to select any issue or existing campaign and further its objectives and concepts through my design skills and creative vision. I opted to collaborate with the Peruvian Government, specifically the Ministerio de la Mujer (Ministry of Women), to address femicides in Peru and introduce new, free resources.

The aim of Proyecto Maria is to enlighten the public on the critical issues of gender stereotypes, discrimination against women, and the unequal power dynamics between men and women.

For the final project, I intentionally designed a range of materials including posters, a dedicated website, a social media account, and signage for various ministry buildings.